Privacy Policy
This privacy policy explains how we collect, use, and protect your information when you join our waitlist or subscribe to our newsletter.
We're committed to protecting your privacy and being transparent about what we do with your data. We only collect what we need, and we explain everything in plain English.
Who we are
iCare is building a platform to connect families with trusted companions for elderly adults across the UK.
| Data Controller | ICare Sole trader (UK) |
|---|---|
| Privacy contact | privacy@icare-app.co.uk |
What information we collect
Right now, we only collect information when you join our waitlist or subscribe to our newsletter.
| Information | Waitlist | Newsletter |
|---|---|---|
| Email address | Required | Required |
| Name | Optional | Optional |
| Role preference | Optional | — |
How we collect it: You provide this information directly when you fill out a signup form on our website.
Why we collect this information
| Audience | What we send |
|---|---|
| Waitlist members | Launch progress updates, platform readiness notification, priority access before public launch, exclusive updates on what we're building |
| Newsletter subscribers | Weekly care guidance content, practical advice about elderly care and companionship, research and resources to help families |
Optional information
(Name and role preference) helps us personalise our emails and send you content that's more relevant to you.
Legal basis: We process your data based on your consent. When you tick the consent box and submit the form, you're giving us permission to contact you.
How we use your information
We will only use your email address to send you the specific emails you signed up for.
| Commitment | We will NOT | We WILL |
|---|---|---|
| Selling data | Sell your email address to anyone | — |
| Third-party sharing | Share your information for their marketing | — |
| Communications | Send you spam or unrelated marketing | Send the waitlist updates or newsletter you requested |
| Data security | Use your data for purposes you didn't agree to | Keep your information secure |
| Unsubscribing | — | Respect your right to unsubscribe at any time |
How long we keep your information
| Category | Retention period |
|---|---|
| Waitlist members | Until you become a platform user, or a maximum of 24 months if you don't engage. If you don't open or click any emails for 12 months, we'll send a re-engagement email. |
| Newsletter subscribers | As long as you're subscribed. You can unsubscribe at any time. |
| After you unsubscribe | We remove your information within 30 days. We keep your email on a suppression list to avoid re-adding you. |
| If you request deletion | We delete your information within 30 days of your request. |
Your rights
Under UK data protection law, you have the right to:
| Right | What this means |
|---|---|
| Access your data | Ask us what information we hold about you |
| Correct your data | Ask us to update or correct your information |
| Delete your data | Ask us to delete your information completely |
| Withdraw consent | Unsubscribe from emails at any time. Every email includes an unsubscribe link. |
| Object to processing | Tell us to stop using your information |
| Data portability | Ask for a copy of your information in a common format |
To exercise any of these rights, email us at privacy@icare-app.co.uk.
We will respond within 30 days.
To unsubscribe quickly, click the unsubscribe link at the bottom of any email we send you.
How we protect your information
| Measure | Detail |
|---|---|
| Email service | Reputable, GDPR-compliant provider |
| Payment data | Not stored (we don't take payments yet) |
| Access control | Limited to authorised personnel only |
| Encryption | Secure connections (HTTPS) on our website |
No system is 100% secure, but we do everything reasonable to protect your data.
How to contact us about privacy
If you have questions about this privacy policy or how we handle your data:
| Privacy enquiries | privacy@icare-app.co.uk |
|---|---|
| General contact | hello@icare-app.co.uk |
If you're not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator.
Changes to this policy
We may update this privacy policy as we develop our platform.
- We'll update the “Last Updated” date at the top of this page
- For significant changes, we'll send an email to let you know
- We'll never reduce your rights without your consent
Questions?
We want to be transparent about how we use your information. If anything in this policy is unclear, please ask. Email privacy@icare-app.co.uk and we'll explain.